Community Marketing Guides for Founders

When a reply about your product should come from the brand account and when from a founder, and what Reddit, X and the FTC expect from each one.

When a founder, employee or agency post about your product must be labeled under EU, German and UK law, with links to the texts. This is not legal advice.

How online stores can use Reddit by the rules: FTC and EU limits on fake and insider reviews, who must disclose, brand threads, codes and giveaways.

Short disclosure lines to adapt when you post on Reddit about your own product, why Reddit Rule 5 and FTC 16 CFR 255.5 call for them, and where to put them.

Reddit's self-promotion rules as of October 2026: Rules 2 and 5, the spam policy, the User Agreement, subreddit rules, and whether 90/10 is official.

What X's Automation rules, Authenticity policy and Developer Policy say about automated replies, opt-in, AI reply bots and labelling bot accounts.

Warm up your own new Reddit account the way Reddit's rules describe: secure it, read first, answer where you know things, and skip the karma shortcuts.

Comments from a new Reddit account can be hidden by the spam filter, AutoModerator gates or Crowd Control. Here is how to check while logged out.

Reddit sets no site-wide karma minimum. Each subreddit sets its own gate, and Reddit does not disclose the exact thresholds. Here is what can be known.

Check for a Reddit shadowban the careful way: a logged-out profile check, a second check a minute later, a control account, and what Reddit Help says to do.

Answer the question first, add what you know first-hand, say you work on the product, and skip the copy-paste. A Reddit comment that holds up, step by step.

Found a critical Reddit thread about your company? What can be removed, what cannot, how to reply openly as the company, and the moves that make it worse.

Where app developers can post on Reddit, how to recruit TestFlight and Play testers there, and the Apple, Google and FTC review rules that also apply.

Reddit, Quora and X compared for brand answers: who sets the promotion rules, how to disclose, what links and automation are allowed, and which questions fit.

Lists of subreddits that allow self-promotion disagree and go stale. How to check any community's rules, sidebar, pinned threads and moderators yourself.

Answer first, disclose your connection in the comment, name honest alternatives: how to reply to Reddit tool threads under Reddit's rules and FTC guidance.

A four-question checklist for Reddit, X, YouTube, LinkedIn, Instagram and Facebook: where buyers ask, what brands may do, and how trust is earned.

Find subreddits for your product: search the questions your buyers ask, then check each community's rules, activity and self-promotion policy before posting.

A 30-day plan to promote a SaaS on Reddit within the rules: read communities, help first, disclose that you built it, then mention it when it answers.

What X's Automation rules and Authenticity policy say about brand replies: answer in the thread, stay on topic, say who you are and never mass-reply.

What YouTube's Spam Policy, fake engagement and external links rules say about brand comments, and what a brand can legitimately do instead.

What is documented about how Reddit reaches ChatGPT, what kind of answer it can reuse, what gets you removed, and a four-week plan with repeat prompts.

GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended: what each AI crawler does, training vs search, and how to check your robots.txt.

What OpenAI, Google and Perplexity document about how AI search finds sources, and the honest steps: crawler access, clear facts, earned mentions.