The Wire: Community Marketing and AI Search Notes
Notes on what the rules and the FTC say about AI agents and brand posts, and why studies of Reddit in AI answers disagree. Sources linked.
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Rules and disclosure
- What a Clear Disclosure Looks Like in a Short Comment
Six checks a short Reddit or X comment must pass to disclose a connection clearly, with before-and-after rewrites and the FTC and EU texts behind them.
- Reddit's Public API Shutdown: Dates, Rules and What Still Works
Reddit's public API closes in March 2027. New access requests stop October 31 and RSS ends November 13. The dates, what still works and a checklist.
- Can AI Agents Post on Reddit? What Reddit's Rules and the FTC Say
Can AI agents post on Reddit? What the Reddit Rules, User Agreement and Developer Terms say, plus the FTC rule on fake reviews, as checked in October 2026.
- FTC Disclosure Rules for Brand Posts and AI Replies on Social Media
What the FTC Endorsement Guides and the 2024 fake reviews rule mean for brand posts and AI-drafted replies on social, and what a clear disclosure looks like.
AI search
- Reddit in Google and AI Answers: Why the Numbers Disagree
Profound, Ahrefs and Semrush each measured how often AI answers cite Reddit and got very different results. Here is what each counted, and when.