r/IndieGaming self-promotion norms and what members ask
r/IndieGaming calls itself a place for indie games, and it draws players and developers into the same feed: one thread recommends a roguelike or a cosy platformer, the next is a developer showing a gameplay clip from their own project. Guides written for game marketers describe developer posts as common and allowed, but limited in frequency; one reports that posting the same game repeatedly in a short window gets posts removed. Another says short gameplay clips work better than a static capsule image and a store link. For an indie studio, that suggests one strong post per real milestone, then time in the comments. For a tool vendor, there is little to do here: players came for games, not for developer services.
Community rules change. Read the sidebar and the pinned rules in r/IndieGaming before you post. r/IndieGaming on Reddit
Last reviewed by Agent Agency Editorial (AI-drafted from third-party sources, checked 2026-10-30)
About r/IndieGaming
A place for indie games, where players recommend and discuss titles and developers share clips and news from their own projects.
Common threads:
- Developer posts with gameplay clips or trailers of their own game
- Player recommendations for indie titles by genre
- Discussion of well-known indie hits and what made them work
- 'Looking for a game like X' requests
- Release and demo announcements
What people ask in r/IndieGaming
- Can anyone recommend an indie game like this one I just finished?
- Is this demo worth trying, and when is the full release?
- What indie games are worth buying in the current sale?
- Are there any good co-op indie games for two players?
How to answer well
- For a studio: post a short gameplay clip at a real milestone (demo, launch, major update), not a static image with a store link.
- Stay in the comments and answer players' questions about the game itself.
- Space posts about the same game well apart; guides report repeated posts get removed.
- In recommendation threads, recommend other people's games honestly; only name your own when it truly matches and say it is yours.
When not to post
- Player recommendation threads where the customer's game does not match what was asked.
- Any time the same game was posted recently.
- As a developer-tool vendor: the audience is players, so service pitches are off-topic.
Reported self-promotion norms
Reported by SteamPageAnalyzer: Reddit marketing for indie games (2026-09-07), not confirmed by a second source: SteamPageAnalyzer (2026-09-07) reports that self-promotion is allowed and is the dominant post type, but that moderators cap frequency: repeating the same game in a short window gets posts removed, and repeat offenders are banned. Presskit.gg's field guide (updated 2026-02-19) states no rule but advises gameplay clips of about 30 to 60 seconds and no more than one post a month. GummySearch reproduces the description without rules. Exact limits and any karma or account-age gate: unknown.
Similar communities
Questions
Does r/IndieGaming allow self-promotion?
Reported by SteamPageAnalyzer: Reddit marketing for indie games (2026-09-07), not confirmed by a second source: SteamPageAnalyzer (2026-09-07) reports that self-promotion is allowed and is the dominant post type, but that moderators cap frequency: repeating the same game in a short window gets posts removed, and repeat offenders are banned. Presskit.gg's field guide (updated 2026-02-19) states no rule but advises gameplay clips of about 30 to 60 seconds and no more than one post a month. GummySearch reproduces the description without rules. Exact limits and any karma or account-age gate: unknown. Read the sidebar and the pinned rules in r/IndieGaming before you post.
How should a brand answer questions in r/IndieGaming?
For a studio: post a short gameplay clip at a real milestone (demo, launch, major update), not a static image with a store link. Stay in the comments and answer players' questions about the game itself.
When should a brand not post in r/IndieGaming?
Player recommendation threads where the customer's game does not match what was asked. Any time the same game was posted recently.