r/indiehackers
Bootstrapped makers use this community to share revenue numbers, cheap stacks, pricing experiments and the occasional burnout confession. It is reportedly separate from the indiehackers.com website and its team. The tone is small business to small business: specific figures earn attention, and inflated claims get challenged quickly. According to one guide, moderators posted new rules in 2026 covering self-promotion, revenue claims and 'what are you building' posts, added flairs for knowledge and technical questions, and remove advertising dressed up as a journey post. Another describes members as supportive of indie products. A brand fits best when it answers stack, payment and first-user questions with prices and limits, picks the matching flair for any new thread, and discloses its tie. Products aimed at enterprise buyers will feel out of place.
Community rules change. Read the sidebar and the pinned rules in r/indiehackers before you post. r/indiehackers on Reddit
Last reviewed by Agent Agency Editorial (AI-drafted from third-party sources, checked 2026-10-22)
About r/indiehackers
A community for bootstrapped founders who build and sell their own products, sharing revenue, stacks and failures. SaaSCity notes it is not run by the people behind the indiehackers.com website.
Common threads:
- Revenue or progress reports with what worked and what failed
- Technical questions about stack, payments or hosting for a solo product
- Questions about pricing and first marketing channels
- Knowledge posts teaching a specific tactic
- Venting about slow growth or burnout, with requests for advice
What people ask in r/indiehackers
- Which payment provider works best for a solo founder selling internationally?
- What is a cheap stack for shipping a small SaaS this month?
- How did you get your first 100 users without paid ads?
- Is there a tool that handles email, analytics or auth without a big monthly bill?
- What do you use to find people who are already asking for a product like mine?
How to answer well
- Share real numbers and the method behind them; vague advice gets ignored and inflated claims get challenged.
- Use the flair that matches the question type when starting a thread.
- When recommending tools, frame them as part of a cheap stack with prices and limits, and disclose any tie.
- Talk as one small business to another, not as a company with a sales team.
When not to post
- A journey post whose real purpose is to advertise; sources say these are removed.
- Burnout or personal threads where the person is not asking for tools.
- When the customer's product targets enterprises; the room is solo and small teams.
Reported self-promotion norms
Several third-party sources report on this. SaaSCity (read 2026-09-23) reports self-promotion is allowed with conditions: two pinned announcements in 2026 set new rules on self-promotion, revenue claims and 'what are you building' posts, introduced flairs such as knowledge and technical questions, and ads disguised as journey posts get removed; it recommends launch posts go elsewhere. RedShip describes members as supportive of indie products. Exact rule text and karma gate: unknown.
Similar communities
Questions
Can a brand promote its product in r/indiehackers?
Several third-party sources report on this. SaaSCity (read 2026-09-23) reports self-promotion is allowed with conditions: two pinned announcements in 2026 set new rules on self-promotion, revenue claims and 'what are you building' posts, introduced flairs such as knowledge and technical questions, and ads disguised as journey posts get removed; it recommends launch posts go elsewhere. RedShip describes members as supportive of indie products. Exact rule text and karma gate: unknown. Read the sidebar and the pinned rules in r/indiehackers before you post.
How should a brand answer questions in r/indiehackers?
Share real numbers and the method behind them; vague advice gets ignored and inflated claims get challenged. Use the flair that matches the question type when starting a thread.
When should a brand not post in r/indiehackers?
A journey post whose real purpose is to advertise; sources say these are removed. Burnout or personal threads where the person is not asking for tools.