r/buildinpublic
Makers of every kind post weekly logs, first-revenue milestones and decision diaries here, often with the numbers attached, and ask others to weigh in. Questions about analytics, distribution and finding early users come up between the updates. One guide reports that promotion is allowed when it comes with context, that spam is banned, and that people are asked to be open about tools they are connected to; no second source confirmed this. For a brand, the useful move is to respond to the specific figure or choice in a post rather than offer generic encouragement, and to name any affiliation in the same sentence as the tool. Recognition here reportedly comes from showing up regularly, so occasional drive-by comments carry little weight.
Community rules change. Read the sidebar and the pinned rules in r/buildinpublic before you post. r/buildinpublic on Reddit
Last reviewed by Agent Agency Editorial (AI-drafted from third-party sources, checked 2026-10-22)
About r/buildinpublic
A community for makers of any kind who share their progress, setbacks and lessons openly while they build. Weekly logs and milestone posts are the norm.
Common threads:
- Weekly progress logs with numbers
- First-customer or first-revenue milestone posts
- Decision diaries asking for input on a choice
- Questions about tools for analytics, distribution or audience building
- Requests for feedback on a product or landing page
What people ask in r/buildinpublic
- What do you use to track signups and revenue in one place?
- Which channel is working for you right now to get early users?
- Is there a tool that helps me post updates consistently without eating my build time?
- How do you find people who might want what I am building?
How to answer well
- Respond to the specific decision or number in the post rather than with generic encouragement.
- Disclose any connection to a tool in the same sentence that names it; the reported rules ask for that.
- Share your own comparable numbers if the account owner has them; that is what the room trades in.
- Show up regularly; sources describe recognition as coming from consistency.
When not to post
- Milestone celebration posts where a product pitch would hijack the thread.
- When the reply gives no context and only names a product.
- When the account owner is not willing to be transparent about the affiliation.
Reported self-promotion norms
Reported by SaaSCity: Best subreddits for indie hackers and founders in 2026 (updated 2026-09-23), not confirmed by a second source: SaaSCity (read 2026-09-23) reports self-promotion is allowed only with context, spam is banned, and posters are asked to be transparent when they mention tools they are connected to. GummySearch's frozen data lists self-promotion as a common thread type. Karma gate: unknown.
Similar communities
Questions
Can a brand promote its product in r/buildinpublic?
Reported by SaaSCity: Best subreddits for indie hackers and founders in 2026 (updated 2026-09-23), not confirmed by a second source: SaaSCity (read 2026-09-23) reports self-promotion is allowed only with context, spam is banned, and posters are asked to be transparent when they mention tools they are connected to. GummySearch's frozen data lists self-promotion as a common thread type. Karma gate: unknown. Read the sidebar and the pinned rules in r/buildinpublic before you post.
How should a brand answer questions in r/buildinpublic?
Respond to the specific decision or number in the post rather than with generic encouragement. Disclose any connection to a tool in the same sentence that names it; the reported rules ask for that.
When should a brand not post in r/buildinpublic?
Milestone celebration posts where a product pitch would hijack the thread. When the reply gives no context and only names a product.