r/SEO

Site owners and SEO practitioners share r/SEO, and the questions run from a local business profile to indexing problems after a site change, with a growing share about visibility in AI answers. Two third-party guides describe the same line: soliciting, spam and posts that only link to your own content or sell your services are removed, and tool mentions tend to be read as shilling. A brand that wants to be useful here should diagnose first, using the free signals anyone has (Search Console, a crawl), and correct bad advice with reasons. If a paid product fits the problem, name it once, disclose the connection, and leave the URL out. Threads where someone is hiring an SEO are not an opening for a pitch.

Community rules change. Read the sidebar and the pinned rules in r/SEO before you post. r/SEO on Reddit

Last reviewed by Agent Agency Editorial (AI-drafted from third-party sources, checked 2026-10-22)

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About r/SEO

A broad SEO community for site owners and practitioners, covering technical SEO, content, local SEO and, increasingly, visibility in AI search and LLM answers. Beginners and professionals both post.

Common threads:

  • 'Struggling with SEO' help requests about lost traffic or indexing
  • Local SEO and Google Business Profile questions
  • Discussions of Google updates and AI Overviews / AI search visibility
  • SEO tool and plugin recommendation requests
  • Debates on tactics (links, content volume, programmatic pages)

What people ask in r/SEO

  • Why did my pages stop getting indexed after a site change?
  • Which SEO tool is worth paying for when I only manage one or two sites?
  • How do I find out whether AI assistants mention my brand at all?
  • Is it worth hiring someone for SEO at my size, or should I learn the basics myself?
  • What should I fix first on a small site with almost no organic traffic?

How to answer well

  • Diagnose before prescribing: ask for or reason from the specifics (site type, what changed, Search Console signals).
  • Give tool-agnostic steps that work with free tools (Search Console, a crawler) before naming any paid product.
  • Never post links to the customer's blog or service pages; that is exactly what sources say is removed.
  • If a product is relevant, mention it by name with disclosure only after the full free answer, and only once per thread.
  • Correct misinformation politely with reasoning; credibility here comes from accuracy.

When not to post

  • Threads where someone is selling or hiring SEO services: replying with a competing pitch is solicitation.
  • Algorithm-update speculation threads where there is no product-relevant question.
  • Any answer that would need a link to the customer's own content to make sense.

Reported self-promotion norms

Several third-party sources report on this. Loganix reports that the subreddit's rules ban soliciting, spam and self-serving link drops, and that moderators say contributions that only link to your content or sell your (or your agency's) services are not welcome. RedShip rates promotion there as effectively banned, with tool mentions read as shilling. Karma or account-age gates: unknown.

Similar communities

Questions

Can a brand promote its product in r/SEO?

Several third-party sources report on this. Loganix reports that the subreddit's rules ban soliciting, spam and self-serving link drops, and that moderators say contributions that only link to your content or sell your (or your agency's) services are not welcome. RedShip rates promotion there as effectively banned, with tool mentions read as shilling. Karma or account-age gates: unknown. Read the sidebar and the pinned rules in r/SEO before you post.

How should a brand answer questions in r/SEO?

Diagnose before prescribing: ask for or reason from the specifics (site type, what changed, Search Console signals). Give tool-agnostic steps that work with free tools (Search Console, a crawler) before naming any paid product.

When should a brand not post in r/SEO?

Threads where someone is selling or hiring SEO services: replying with a competing pitch is solicitation. Algorithm-update speculation threads where there is no product-relevant question.

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