r/PPC
Paid search and paid social specialists use r/PPC to troubleshoot campaigns on Google, Meta, Microsoft and Amazon, and lately to compare notes on newer ad surfaces. The typical post is a problem with numbers attached: a cost per conversion that jumped after a bidding change, or tracking that broke at a third-party checkout. We found no source describing the community's own promotion or link rules, so those are unknown; one agency guide advises offering debugging help rather than pitching, which is advice, not a rule. Replies earn attention when they set out what to check, in what order, and what each result would mean, in the platform's own terms. Name a tool only when someone asks for one, add an alternative, and keep the help in public rather than offering private audits.
Community rules change. Read the sidebar and the pinned rules in r/PPC before you post. r/PPC on Reddit
Last reviewed by Agent Agency Editorial (AI-drafted from third-party sources, checked 2026-10-22)
About r/PPC
A community for paid and performance advertising, covering Google, Meta, Microsoft and Amazon ads plus newer AI ad networks. Discussion centres on strategy, tracking and scaling campaigns.
Common threads:
- Google Ads and Performance Max troubleshooting
- Conversion tracking and attribution problems
- Meta Ads delivery and creative questions
- Tool requests (landing page builders, reporting, scripts)
- Discussion of new ad surfaces such as ChatGPT, Reddit and Apple ads
What people ask in r/PPC
- Why did my cost per conversion jump after switching bidding strategy?
- Which landing page builder makes it easy to test variants without a developer?
- How do I set up conversion tracking correctly when checkout is on a third-party domain?
- Is it worth testing a new ad network at a small monthly budget, and how long should the test run?
- What reporting tool do agencies use to send clients weekly paid-media summaries?
How to answer well
- Lead with debugging logic: what to check, in what order, and what each result would mean.
- Use real platform terminology accurately; this audience spots vague answers immediately.
- Only mention a product when the asker asks for a tool; disclose affiliation and include an alternative.
- Do not offer to 'audit the account' via DM; keep help public.
When not to post
- Threads where the poster is clearly hiring or selling agency services.
- Platform-outage or policy-rant threads with no actionable question.
- When the customer's product is not an ad tool and would only be shoehorned in.
Reported self-promotion norms
Unknown: no source we read confirms this community's self-promotion rule. No secondary source opened describes r/PPC's own self-promotion, link or karma rules. A general agency guide (PainOnSocial) recommends offering tactical advice and debugging help there rather than pitching, which is advice, not a reported rule.
Similar communities
Questions
Can a brand promote its product in r/PPC?
Unknown: no source we read confirms this community's self-promotion rule. No secondary source opened describes r/PPC's own self-promotion, link or karma rules. A general agency guide (PainOnSocial) recommends offering tactical advice and debugging help there rather than pitching, which is advice, not a reported rule. Read the sidebar and the pinned rules in r/PPC before you post.
How should a brand answer questions in r/PPC?
Lead with debugging logic: what to check, in what order, and what each result would mean. Use real platform terminology accurately; this audience spots vague answers immediately.
When should a brand not post in r/PPC?
Threads where the poster is clearly hiring or selling agency services. Platform-outage or policy-rant threads with no actionable question.