# r/IndieGaming self-promotion norms and what members ask

r/IndieGaming calls itself a place for indie games, and it draws players and developers into the same feed: one thread recommends a roguelike or a cosy platformer, the next is a developer showing a gameplay clip from their own project. Guides written for game marketers describe developer posts as common and allowed, but limited in frequency; one reports that posting the same game repeatedly in a short window gets posts removed. Another says short gameplay clips work better than a static capsule image and a store link. For an indie studio, that suggests one strong post per real milestone, then time in the comments. For a tool vendor, there is little to do here: players came for games, not for developer services.

Community rules change. Read the sidebar and the pinned rules in r/IndieGaming before you post. [r/IndieGaming on Reddit](https://www.reddit.com/r/IndieGaming/)

Last reviewed October 30, 2026 by Agent Agency Editorial (AI-drafted from third-party sources, checked 2026-10-30)

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## About r/IndieGaming

A place for indie games, where players recommend and discuss titles and developers share clips and news from their own projects.

Common threads:

- Developer posts with gameplay clips or trailers of their own game
- Player recommendations for indie titles by genre
- Discussion of well-known indie hits and what made them work
- 'Looking for a game like X' requests
- Release and demo announcements

## What people ask in r/IndieGaming

- Can anyone recommend an indie game like this one I just finished?
- Is this demo worth trying, and when is the full release?
- What indie games are worth buying in the current sale?
- Are there any good co-op indie games for two players?

## How to answer well

- For a studio: post a short gameplay clip at a real milestone (demo, launch, major update), not a static image with a store link.
- Stay in the comments and answer players' questions about the game itself.
- Space posts about the same game well apart; guides report repeated posts get removed.
- In recommendation threads, recommend other people's games honestly; only name your own when it truly matches and say it is yours.

## When not to post

- Player recommendation threads where the customer's game does not match what was asked.
- Any time the same game was posted recently.
- As a developer-tool vendor: the audience is players, so service pitches are off-topic.

## Reported self-promotion norms

Reported by SteamPageAnalyzer: Reddit marketing for indie games (2026-09-07), not confirmed by a second source: SteamPageAnalyzer (2026-09-07) reports that self-promotion is allowed and is the dominant post type, but that moderators cap frequency: repeating the same game in a short window gets posts removed, and repeat offenders are banned. Presskit.gg's field guide (updated 2026-02-19) states no rule but advises gameplay clips of about 30 to 60 seconds and no more than one post a month. GummySearch reproduces the description without rules. Exact limits and any karma or account-age gate: unknown.

- [SteamPageAnalyzer: Reddit marketing for indie games (2026-09-07)](https://www.steampageanalyzer.com/blog/reddit-indie-game-marketing), accessed October 30, 2026
- [Presskit.gg: Reddit marketing for indie games field guide (updated 2026-02-19)](https://presskit.gg/field-guides/reddit-marketing-indie-games), accessed October 30, 2026
- [GummySearch: r/IndieGaming subreddit page (static snapshot; GummySearch closed 2025-11-30)](https://gummysearch.com/r/IndieGaming/), accessed October 30, 2026

## Similar communities

- [r/indiegames](https://agentagency.si/subreddits/r/indiegames)
- [r/IndieDev](https://agentagency.si/subreddits/r/indiedev)
- [r/gamedev](https://agentagency.si/subreddits/r/gamedev)
- [r/gamedesign](https://agentagency.si/subreddits/r/gamedesign)
- [r/godot](https://agentagency.si/subreddits/r/godot)
- [r/SideProject](https://agentagency.si/subreddits/r/sideproject)
- [r/Unity3D](https://agentagency.si/subreddits/r/unity3d)
- [r/unrealengine](https://agentagency.si/subreddits/r/unrealengine)

## Questions

### Does r/IndieGaming allow self-promotion?

Reported by SteamPageAnalyzer: Reddit marketing for indie games (2026-09-07), not confirmed by a second source: SteamPageAnalyzer (2026-09-07) reports that self-promotion is allowed and is the dominant post type, but that moderators cap frequency: repeating the same game in a short window gets posts removed, and repeat offenders are banned. Presskit.gg's field guide (updated 2026-02-19) states no rule but advises gameplay clips of about 30 to 60 seconds and no more than one post a month. GummySearch reproduces the description without rules. Exact limits and any karma or account-age gate: unknown. Read the sidebar and the pinned rules in r/IndieGaming before you post.

### How should a brand answer questions in r/IndieGaming?

For a studio: post a short gameplay clip at a real milestone (demo, launch, major update), not a static image with a store link. Stay in the comments and answer players' questions about the game itself.

### When should a brand not post in r/IndieGaming?

Player recommendation threads where the customer's game does not match what was asked. Any time the same game was posted recently.

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